_XO Shelby

Something’s stirring behind the velvet curtain.

Behind the scenes, we’ve been curating, crafting, and carving out a space for the visionaries—the ones who build from instinct and dare to be remembered.

Come back on launch day to explore the full studio. What you’ll find isn’t just design—it’s a transformation. A reclamation. A brand that mirrors the myth you’re meant to become.